Focus on Employer Branding

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Main topic 2026

Focus on Employer Branding

Employer Branding doesn’t have to be an empty buzzword.
This strategic discipline shapes company culture and determines whether a firm can retain key talents in the long run while also attracting new people who drive it forward. In Human Capital program, we’ll explore how a strong and authentic employer brand influences each stage of the employee lifecycle – from recruitment and onboarding, through development and retention, all the way to employee departure.

Discover how to fully leverage the potential of Employer Branding to grow your company and strengthen the strategic role of HR.

Do not miss the interview with Adriana Jahňáková, currently Vicepresident for Marketing at LEGO Global, who previously led LEGO Czech Republic and Slovakia as General Manager.