28 / 1 / 2026
KC City, Prague

Focus on Employer Branding

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Main topic 2026

Focus on Employer Branding

Employer branding shapes corporate culture and determines whether a company can retain key talents in the long term while also attracting new people who drive it forward. In this year’s Human Capital program, we will look at how a strong and authentic employer brand influences the different stages of the employee life cycle – from recruitment and onboarding, through development and retention, to employee offboarding. Employer branding does not have to be an empty slogan. Come and discover why it makes sense to believe that this very tool can move your company forward.

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