Structure of the of Human Capital 2026 program

We will place the topic of Employer Branding into the context of the Czech labour market. The session will shed light on both the potential and the limitations of this strategic tool, and explore how to successfully integrate it into corporate processes. You will also be introduced to the phenomenon of sonic branding, which strengthens employee engagement. For inspiration, we will take a look inside companies and their real-life experiences.

Digital transformation and the changing nature of how companies operate are creating growing pressure on leadership teams. Executives must now develop long-term strategies to address shifts in the nature of work as well as workforce reductions in certain areas. In this part of the programme, we will discuss how to lead and communicate such changes effectively—and how to leverage the power of employee ambassadorship.